{"id":301,"date":"2017-10-10T07:22:57","date_gmt":"2017-10-10T14:22:57","guid":{"rendered":"https:\/\/malat-webspace.royalroads.ca\/rru0008\/?p=301"},"modified":"2017-10-10T07:24:19","modified_gmt":"2017-10-10T14:24:19","slug":"activity-7-the-media-debate","status":"publish","type":"post","link":"https:\/\/malat-webspace.royalroads.ca\/rru0008\/activity-7-the-media-debate\/","title":{"rendered":"Activity 7: The Media Debate"},"content":{"rendered":"<p><img decoding=\"async\" class=\"wp-image-302 aligncenter lazyload\" data-src=\"https:\/\/malat-webspace.royalroads.ca\/rru0008\/wp-content\/uploads\/sites\/54\/2017\/10\/Media-Education-300x150.png\" alt=\"\" width=\"520\" height=\"260\" data-srcset=\"https:\/\/malat-webspace.royalroads.ca\/rru0008\/wp-content\/uploads\/sites\/54\/2017\/10\/Media-Education-300x150.png 300w, https:\/\/malat-webspace.royalroads.ca\/rru0008\/wp-content\/uploads\/sites\/54\/2017\/10\/Media-Education-768x384.png 768w, https:\/\/malat-webspace.royalroads.ca\/rru0008\/wp-content\/uploads\/sites\/54\/2017\/10\/Media-Education-1024x512.png 1024w, https:\/\/malat-webspace.royalroads.ca\/rru0008\/wp-content\/uploads\/sites\/54\/2017\/10\/Media-Education.png 1667w\" data-sizes=\"(max-width: 520px) 100vw, 520px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 520px; --smush-placeholder-aspect-ratio: 520\/260;\" \/><\/p>\n<h2><span style=\"font-weight: 400\">Introduction<\/span><\/h2>\n<p><span style=\"font-weight: 400\">The debate over how media does or does not influence learning continues to be lively and divisive in the learning community of today. \u00a0While Kozma and Clark\u2019s articles are antiquated in 2017, they continue to carry a valuable voice that should serve as a warning to institutions looking to purchase and integrate the latest new technology. \u00a0From a BYOD program in British Columbia aimed at allowing students flexibility in their preferred learning platform, to building communities in on YouTube that encourage sharing experiences, learning still appears to be fundamentally unchanged by technology. \u00a0Speed of access, economics of delivery and perhaps engagement of the learner show potential benefits, but the mechanism of learning remains the same.<\/span><\/p>\n<h2><a href=\"https:\/\/www.kelownanow.com\/news\/news\/Sponsored\/Technology_in_the_classroom_Local_school_introduces_BYOD_program1\/\"><span style=\"font-weight: 400\">Technology in the classroom: Local school introduces BYOD program<\/span><\/a><\/h2>\n<p><span style=\"font-weight: 400\">In October 2017 in Kelowna, British Columbia, Aberdeen Hall Preparatory School announced a Bring Your Own Device (BYOD) program, which plans to use tools that learners are already familiar with and comfortable using. Instead of having to learn new operating systems and features, learners can work with educators to learn how to leverage their favoured device to constructively build understanding (Lauz\u00e9, 2017). Kozma (1994) describes learning as a process by which the learner \u201cstrategically manages available cognitive, physical, and social resources to create new knowledge by interacting with information in the environment and integrating it with information already stored in memory\u201d (p. 3). Educators proposing the BYOD program suggest that allowing learners to study with their preferred device will help them to personalize their education, and shifts teaching and learning towards becoming more social (Lauz\u00e9, 2017).<\/span><\/p>\n<p><span style=\"font-weight: 400\">In 1994 Clark remarked that instructional designers are influenced to select the most economic media available that can deliver effective instruction to learners. In 2017, Lauz\u00e9 shares this remark is still relevant, with schools of today facing the removal of computer labs in the classroom, resulting in an on-going challenge to incorporate technology into existing curriculum. Core to Clark\u2019s (1994) position in the great media debate is that defined learning content and instructional methodology must underlie the curriculum, regardless of media type chosen as a delivery method. Aberdeen Hall educators aim to use technology to \u201cresearch, create and share information in a way that has not been possible with paper and pencils\u201d (Lauz\u00e9, 2017, para 12), and include that they have set out learning goals first, using technology tools to enhance teaching and learning.<br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span> <span style=\"font-weight: 400\">Clark\u2019s (1994) stance that instructional designers when developing a learning intervention must consider if using one specific media tool would have a positive impact on learning over another media type. Educators at Aberdeen Hall Preparatory School recognize that they are at the beginning of their journey in integrating technology into the educational system and posit that advances in virtual reality and artificial intelligence technologies may further impact how technology is used in the classroom (Lauz\u00e9, 2017).<\/span><\/p>\n<h2><a href=\"https:\/\/www.webanywhere.co.uk\/blog\/2016\/02\/top-6-benefits-technology-classroom\/\"><span style=\"font-weight: 400\">Top 6 benefits of using technology in the classroom.<\/span><\/a><\/h2>\n<p><span style=\"font-weight: 400\">This blog post makes a lot of claims as to the effectiveness and necessity of technology in the classroom. Webanywhere is a e-learning provider, and the blog article is no doubt being used as a sales tool for their services. Clark\u2019s 1994 paper is useful in looking at the claims put forth in the blog post.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The main point of Clark\u2019s to consider is \u201cwhether there are other media or another set of media attributes would yield similar learning gains\u201d (Clark, 1994). The first claim is about <\/span><i><span style=\"font-weight: 400\">engagement<\/span><\/i><span style=\"font-weight: 400\">. The author claims that \u201cstudents can be expected to be more interested\u201d in what is being taught because technology is integrated into the curriculum (Top 6, 2016). This is a pretty bold claim without any proof beyond assumptions that technology \u201cmakes learning fun and enjoyable\u201d, and that it encourages active participation in the learning process (Top 6, 2016). Clark (1994) points out that learning gains depend on \u201cadequate instructional methods\u201d, not on media or technology used. Perhaps learners will be engaged by playing a videogame, but the learning depends on what methods are used in teaching. Webanywhere moves on to knowledge retention following the same line of argument that engagement equals learning where Clark\u2019s conclusion is equally applicable.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Webanywhere introduces \u201cIndividual Learning\u201d as a benefit of technology claiming that \u201cstudents can learn at their own speed, review difficult concepts or skip ahead if they need to\u201d (Top 6, 2016). Clark (1994) points out that we need to ask ourselves if this is only possible using a particular medium or new media in general. Surely, anyone reading a book can reread a page or make notes for future reference all at their own speed. Therefore, the claim of Webanywhere, though essentially not false, is nothing particularly special in relation to the topic of educational technology. This same conclusion can be drawn from Webanywhere\u2019s emphasis on collaboration. It is true that collaboration is convenient and cost effective, a point Clark (1994) makes in regards to educational technologies in general, via modern online social mediums, but the internet, for example, does not pre-date collaborative educational experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The blog post goes on to talk about 21<\/span><span style=\"font-weight: 400\">st<\/span><span style=\"font-weight: 400\"> century skills, such as leadership, critical thinking, etc., which are not actually technology based educational skills, they are simply the modern outcomes sought for education in general. Clark doesn\u2019t talk specifically about computer related skills in his article, but I assume he would agree that computers do help people learn how to use computers, to write emails and produce PowerPoint presentations as Webanywhere informs us.<br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Webanywhere\u2019s final point is about the benefits that technology has for teachers claiming that \u201ctechnology can improve teaching\u201d (Top 6, 2016) by providing grading and assessment tools which result in time saved so teachers can focus on their students. This is basically what Clark (1994) claims media\/technology\u2019s true influence is in education, that it is cost effective and allows things to be done more quickly and efficiently. Also, of note is that Webanywhere returns to it\u2019s claims about collaboration, only this time, between teachers. Though outside of the scope of Clark\u2019s article, I would just like to say I question the need and benefits of \u201ccollaboration\u201d in education, whether between students, between teachers, or between students and teachers as much as I question the accepted \u201cwisdom\u201d that \u201ctechnology makes learning better\u201d. Once again, it depends on the teaching methodology involved just as it does with technology and media in the classroom.<\/span><\/p>\n<p><span style=\"font-weight: 400\">I can\u2019t help but think that any teacher reading this blog article would come away thinking \u201cTechnology will solve my problems.\u201d&#8230;<\/span><\/p>\n<h2><a href=\"http:\/\/link.galegroup.com\/apps\/doc\/A498888332\/GIC?u=royal_roads&amp;xid=f757ff13\"><span style=\"font-weight: 400\">Brain gains; Education technology.<\/span><\/a><\/h2>\n<p><span style=\"font-weight: 400\">In<\/span><i><span style=\"font-weight: 400\"> Brain Gains; Educational Technology<\/span><\/i><span style=\"font-weight: 400\">, Educational technology, or \u201cEdtech\u201d, is recommended as a boon to learning, with some significant caveats. Even though computers have reshaped our lives in almost every way, Edtech has consistently followed a cycle of incredible hype and optimism followed by a cooling and obsolescence. One potential reason for this is the conservatism of both traditional behavioristic teaching methods, and teachers and their unions (The Economist, 2017). In spite of this, contemporary instructional designers are making people rethink the effects of edtech on learning.<\/span><\/p>\n<p><span style=\"font-weight: 400\">One way that edtech can positively affect learning is by making instruction more ubiquitously available, especially in third world countries (The Economist, 2017). Software that personalizes learning to the individual student can raise a student up from an inefficient classroom. Another way that edtech can positively affect learning is by making teaching more efficient. According to The Economist:<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">In California, schools are using software to overhaul the conventional model. Instead of textbooks, pupils have &#8220;playlists&#8221;, which they use to access online lessons and take tests. The software assesses children&#8217;s progress, lightening teachers&#8217; marking load and giving them insight on their pupils. Saved teachers&#8217; time is allocated to other tasks, such as fostering pupils&#8217; social skills or one-on-one tuition. A study in 2015 suggested that children in early adopters of this model score better in tests than their peers at other schools (2017).<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Ultimately, the instructional design is much more important than the delivery method used. The conventional model of schooling, (ie. classrooms, hierarchical groups organized by year, standardized curriculums and fixed timetables) was first used in Prussia in the 18<\/span><span style=\"font-weight: 400\">th<\/span><span style=\"font-weight: 400\"> century, and is still the norm today (The Economist, 2017). Technology can either be a hindrance or a help when delivering well designed instructional material. Most of the research on the effects of media on learning found that the benefits of media were strictly economic, that no delivery medium for learning showed any gains over any other medium. <\/span><\/p>\n<p><span style=\"font-weight: 400\">In light of the astonishingly one-sided evidence, Kozma (1994) stated that the reason media have not influenced learning thus far is because our understanding of the effect of media on learning is lacking. Kozma reworks the question of \u201cDoes media influence learning?\u201d to \u201cWill media influence learning?\u201d The problem with Kozma\u2019s thinking is that the future is unknowable. In the event that new research shows a causal effect of media on learning, than the current stance can be revisited. However, as it stands, the research is almost unanimously in favor of media being a delivery method with no benefits to learning. The two studies used by Kozma involve two different learning technologies: <\/span><i><span style=\"font-weight: 400\">ThinkerTools<\/span><\/i><span style=\"font-weight: 400\"> and the <\/span><i><span style=\"font-weight: 400\">Jasper Woodbury Series<\/span><\/i><span style=\"font-weight: 400\"> (Kozma, 1994). Both studies showed an increase in learning from the control groups using the new technology, however, it was unclear whether the same instructional design methods were used in the control and non control groups (Clark, 1994). If different instructional design methods are used, then it\u2019s impossible to see if the instructional design had a benefit on the learning. The future technologies look very promising, as always, but until there is empirical evidence to back up the effects on learning, we must stick to what works.<\/span><\/p>\n<h2><a href=\"http:\/\/link.galegroup.com\/apps\/doc\/A450442428\/GIC?u=royal_roads&amp;xid=e9eb2c57\"><span style=\"font-weight: 400\">The effects of learner-generated videos for YouTube on learning outcomes and satisfaction.<\/span><\/a><\/h2>\n<p><span style=\"font-weight: 400\">This article expresses a dual purpose of media and education. Not only the acquisition of knowledge through video, but how providing an opportunity to show the transfer of knowledge via producing YouTube videos to demonstrate the learner\u2019s comprehension of certain subjects.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u201cA medium is distinctive to the extent that its defining cluster of attributes is unique, that is, different from the defining clusters of other media. This has two implications for the focus of our theories: We must specify the causal mechanisms by which cognitive and social processes are influenced as students interact with a medium&#8217;s defining capabilities (i.e., attributes). And we must specify the appropriate uses of these capabilities (i.e., variables), that is, the ways in which these capabilities may be used to influence the learning for particular students, tasks, and situations.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\"> The second approach discussed by Salomon (1991) is the systemic approach. This approach is based on the assumption that each event, component, or action in the classroom has the potential of affecting the classroom as a whole. These variables act on each other in interdependent ways. Changing one variable may have dramatic and perhaps unanticipated effects as it propagates through the complex web of relationships among variables in the system. The goal of this approach is to describe the patterns of relationships among a system of components and events as they interact and mutually define each other in real situations\u201d.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">This article, by using the medium of video in the social media platform of YouTube allows students to interact socially both in person by way of collaboration with teachers and their fellow students and secondly on their own to provide a tangible explanation of what they have learned from the teacher, classmates and other media. There are several advantages to this including having another option to voice their thoughts other than writing, in person oral communicating and testing.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u201cHow often do students generate questions and what kinds are they? Do they use the video to answer these questions? If they do not search the video, is the information that they generate recalled from a previous viewing or is it based on general, world knowledge? If they use information in the video what information is used and how do they search for it? How does this information, in turn, influence subsequent questions or the discourse among students? Research on this project would also benefit from controlled studies in which groups of students receive similar information embedded in text-based or video-based stories. How do students process these stories differently? How do they search them differently? What information do they remember from each and is it structured differently?\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\"> Some of the results show that the perceived benefits were an increase in academic performance and a cross curricular understanding.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400\">In reading and comparing technology advances of the last few years to articles written in 1983 and 1994, it\u2019s easy to draw a conclusion that Clark\u2019s reasoning still proves true. \u00a0While Kozma\u2019s future state may at some point come to fruition, the future is unknown and today&#8217;s technologies continue to fail Clark\u2019s replaceability test. \u00a0The new media we have developed serves an important and valuable part in being able to share learning resources across larger geographies and diverse demographics, but it still relies heavily on sound instructional design and methodology. \u00a0Advanced simulations and artificial intelligence could at some point become an extremely economical method of teaching, but it would still only be a replacement of other forms of delivery. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">It is vital to understand, especially when choosing to invest in new technologies for instruction, that the work and effort required to develop content will not be reduced. \u00a0While effective use of the media will undoubtedly increase the potential reach of the material and lower the per participant cost over time, more energy and costs are invested up front to take advantage of the technology.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Works Cited<\/span><\/h2>\n<p><span style=\"font-weight: 400\">&#8220;Findings from University of Zaragoza Update Understanding of Learning Science and Technology (The effects of learner-generated videos for YouTube on learning outcomes and satisfaction).&#8221; Education Letter, 27 Apr. 2016, p. 77. Global Issues in Context, link.galegroup.com\/apps\/doc\/A450442428\/GIC?u=royal_roads&amp;xid=e9eb2c57. Accessed 7 Oct. 2017.<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8220;Brain gains; Education technology.&#8221; <\/span><i><span style=\"font-weight: 400\">The Economist<\/span><\/i><span style=\"font-weight: 400\">, 22 July 2017, p. 9(US). <\/span><i><span style=\"font-weight: 400\">Global Issues in Context<\/span><\/i><span style=\"font-weight: 400\">, link.galegroup.com\/apps\/doc\/A498888332\/GIC?u=royal_roads&amp;xid=f757ff13. Accessed 9 Oct. 2017.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Kozma, R. (1994). &#8220;Will media influence learning: Reframing the debate.&#8221; Educational Technology Research and Development, 42(2), 7-19. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Clark, R. E. (1994). \u201cMedia will never influence learning.\u201d Educational Technology Research and Development, 42(2), 21-29.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cTop 6 benefits of using technology in the classroom.\u201d <\/span><i><span style=\"font-weight: 400\">Webanywhere, <\/span><\/i><span style=\"font-weight: 400\">February 18 2016, Retrieved from: <\/span><a href=\"https:\/\/www.webanywhere.co.uk\/blog\/2016\/02\/top-6-benefits-technology-classroom\/\"><span style=\"font-weight: 400\">https:\/\/www.webanywhere.co.uk\/blog\/2016\/02\/top-6-benefits-technology-classroom\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">Lauz\u00e9, Sarah. Technology in the classroom: Local school introduces BYOD program (2017, Oct 1), <\/span><i><span style=\"font-weight: 400\">KelownaNow<\/span><\/i><span style=\"font-weight: 400\">. Retrieved from<\/span><a href=\"https:\/\/www.kelownanow.com\/news\/news\/Sponsored\/Technology_in_the_classroom_Local_school_introduces_BYOD_program1\/\"> <span style=\"font-weight: 400\">https:\/\/www.kelownanow.com\/news\/news\/Sponsored\/Technology_in_the_classroom_Local_school_introduces_BYOD_program1\/<\/span><\/a><\/p>\n<p>The above post was a collaboration between five MALAT students &#8211; Adam Romano, EJ Tremblay, Keith Williams, Jason Par and Karen Maeers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction The debate over how media does or does not influence learning continues to be lively and divisive in the learning community of today. \u00a0While Kozma and Clark\u2019s articles are antiquated in 2017, they continue to carry a valuable voice that should serve as a warning to institutions looking to purchase and integrate the latest &hellip; <a href=\"https:\/\/malat-webspace.royalroads.ca\/rru0008\/activity-7-the-media-debate\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Activity 7: The Media Debate<\/span><\/a><\/p>\n","protected":false},"author":49,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[22],"class_list":["post-301","post","type-post","status-publish","format-standard","hentry","category-lrnt523","tag-lrnt-523"],"_links":{"self":[{"href":"https:\/\/malat-webspace.royalroads.ca\/rru0008\/wp-json\/wp\/v2\/posts\/301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malat-webspace.royalroads.ca\/rru0008\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malat-webspace.royalroads.ca\/rru0008\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0008\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0008\/wp-json\/wp\/v2\/comments?post=301"}],"version-history":[{"count":2,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0008\/wp-json\/wp\/v2\/posts\/301\/revisions"}],"predecessor-version":[{"id":304,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0008\/wp-json\/wp\/v2\/posts\/301\/revisions\/304"}],"wp:attachment":[{"href":"https:\/\/malat-webspace.royalroads.ca\/rru0008\/wp-json\/wp\/v2\/media?parent=301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0008\/wp-json\/wp\/v2\/categories?post=301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0008\/wp-json\/wp\/v2\/tags?post=301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}