{"id":482,"date":"2017-08-09T19:36:50","date_gmt":"2017-08-10T01:36:50","guid":{"rendered":"https:\/\/malat-webspace.royalroads.ca\/rru0019\/?p=482"},"modified":"2017-08-09T19:36:50","modified_gmt":"2017-08-10T01:36:50","slug":"strategy-for-digital-identity-and-presence-pt-1","status":"publish","type":"post","link":"https:\/\/malat-webspace.royalroads.ca\/rru0019\/strategy-for-digital-identity-and-presence-pt-1\/","title":{"rendered":"Strategy for digital identity and presence (Pt 1)"},"content":{"rendered":"<p><strong>Goal<\/strong><\/p>\n<p>To establish awareness, credibility, and connections with leads, prospects, and clients.<\/p>\n<p><strong>Objectives<\/strong><\/p>\n<ul>\n<li>To make my presence known online<\/li>\n<li>To establish my credibility as an expert in online workplace learning<\/li>\n<li>To maintain connections with people I meet offline<\/li>\n<\/ul>\n<p><strong>Primary Audiences<\/strong><\/p>\n<ul>\n<li>Leads \u2013 people who want to know more about me or my services but aren\u2019t ready to reach out<\/li>\n<li>Prospects \u2013anyone who may want to work with me in the future (e.g., professional colleagues, MALAT cohort, referrals, previous clients)<\/li>\n<li>Clients \u2013 people who have hired me for a project within the last 12 months<\/li>\n<\/ul>\n<p><strong>Secondary Audiences<\/strong><\/p>\n<ul>\n<li>Strangers \u2013 people who stumble across my online presence by accident<\/li>\n<li>Friends and family \u2013 people who are curious about what I do and want to support me<\/li>\n<li>Competitors \u2013 people and businesses that want to scope out what I\u2019m doing for comparison<\/li>\n<li>Visitors \u2013 people who want to learn from me but will likely never use my services<\/li>\n<li>Learning and technology cohort, faculty, previous graduates, researchers, other academics \u2013 people who want to transition to my professional blog after my academic blog is discontinued post-graduation<\/li>\n<\/ul>\n<p><strong>Timing<\/strong><\/p>\n<p>This is a two-year plan that will be revisited post-graduation.<\/p>\n<p><strong>Strategy<\/strong><\/p>\n<ul>\n<li>Create and curate content<\/li>\n<li>Publish and share content<\/li>\n<li>Connect with offline connections online<\/li>\n<\/ul>\n<table  class=\" table table-hover\" >\n<tbody>\n<tr>\n<td width=\"162\"><strong>Objective<\/strong><\/td>\n<td width=\"162\"><strong>Strategy<\/strong><\/td>\n<td width=\"162\"><strong>Tactic<\/strong><\/td>\n<td width=\"162\"><strong>Measurement<\/strong><\/td>\n<\/tr>\n<tr>\n<td rowspan=\"3\" width=\"162\">\n<p style=\"text-align: left\">To establish my credibility as an expert in online workplace learning<\/p>\n<\/td>\n<td width=\"162\"><strong>Create<\/strong><\/p>\n<p>Complete my academic blog as mandated by MALAT (i.e., academic writing style and citations)<\/td>\n<td width=\"162\">Academic blog (https:\/\/malat-webspace.royalroads.ca\/rru0019\/)<\/td>\n<td width=\"162\">All required blog posts complete? (Yes\/No)<\/td>\n<\/tr>\n<tr>\n<td width=\"162\"><strong>Create<\/strong><\/p>\n<p>Rework academic blog content so that it is appropriate for a business audience<\/td>\n<td width=\"162\">WordPress.org<\/p>\n<p>Creative Commons images<\/td>\n<td width=\"162\">All content revised? (Yes\/No)<\/td>\n<\/tr>\n<tr>\n<td width=\"162\"><strong>Curate<\/strong><\/p>\n<p>Identify online articles and resources that would be helpful for my target audience<\/td>\n<td width=\"162\">Flipboard, Twitter, Instagram, Google Search, Feedly<\/td>\n<td width=\"162\">Articles identified? (Yes\/No<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"3\" width=\"162\">To make my presence known online<\/p>\n<p>&nbsp;<\/td>\n<td rowspan=\"2\" width=\"162\"><strong>Publish<\/strong><\/p>\n<p>Post business-appropriate content on my professional blog<\/td>\n<td width=\"162\">Business website and professional blog (admlearning.com)<\/td>\n<td width=\"162\">Weekly blog posts published?<\/p>\n<p>Website analytics (unique visitors, pages visited, duration spent)<\/td>\n<\/tr>\n<tr>\n<td width=\"162\">Search engine optimization (Google)<\/td>\n<td width=\"162\">Improved organic search rankings?<\/td>\n<\/tr>\n<tr>\n<td width=\"162\"><strong>Share<\/strong><\/p>\n<p>Distribute original and curated content via social media weekly<\/td>\n<td width=\"162\">LinkedIn profile<\/p>\n<p>&nbsp;<\/td>\n<td width=\"162\">Links published back to website\/blog?<\/p>\n<p>LinkedIn analytics (profile views, post views, search appearances)<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"4\" width=\"162\">To maintain connections with people I meet offline<\/p>\n<p>&nbsp;<\/td>\n<td width=\"162\"><strong>Share <\/strong><\/p>\n<p>Distribute original and curated content in a quarterly e-newsletter<\/td>\n<td width=\"162\">Mailchimp<\/td>\n<td width=\"162\">Quarterly e-newsletter distributed?<\/p>\n<p>E-newsletter analytics (opt-in, opt-out, open rates, click through rates)<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"3\" width=\"162\"><strong>Connect<\/strong><\/p>\n<p>Invite every person I have a professional networking interaction with to join my e-newsletter subscriber list or connect with me on LinkedIn<\/td>\n<td width=\"162\">Email signature with call to action<\/td>\n<td width=\"162\">Number of emails sent\/received<\/td>\n<\/tr>\n<tr>\n<td width=\"162\">Excel spreadsheet and Mailchimp email marketing contact list<\/td>\n<td width=\"162\">Number of e-newsletter subscribers<\/td>\n<\/tr>\n<tr>\n<td width=\"162\">LinkedIn<\/td>\n<td width=\"162\">Number of LinkedIn connections, invites, messages<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Goal To establish awareness, credibility, and connections with leads, prospects, and clients. Objectives To make my presence known online To establish my credibility as an expert in online workplace learning To maintain connections with people I meet offline Primary Audiences Leads \u2013 people who want to know more about me or my services but aren\u2019t [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[23,21,25,22,24],"class_list":["post-482","post","type-post","status-publish","format-standard","hentry","category-lrnt521","tag-blog","tag-digital-identity","tag-digital-presence","tag-linkedin","tag-website"],"_links":{"self":[{"href":"https:\/\/malat-webspace.royalroads.ca\/rru0019\/wp-json\/wp\/v2\/posts\/482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malat-webspace.royalroads.ca\/rru0019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malat-webspace.royalroads.ca\/rru0019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0019\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0019\/wp-json\/wp\/v2\/comments?post=482"}],"version-history":[{"count":3,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0019\/wp-json\/wp\/v2\/posts\/482\/revisions"}],"predecessor-version":[{"id":488,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0019\/wp-json\/wp\/v2\/posts\/482\/revisions\/488"}],"wp:attachment":[{"href":"https:\/\/malat-webspace.royalroads.ca\/rru0019\/wp-json\/wp\/v2\/media?parent=482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0019\/wp-json\/wp\/v2\/categories?post=482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0019\/wp-json\/wp\/v2\/tags?post=482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}