{"id":344,"date":"2019-11-30T18:04:47","date_gmt":"2019-12-01T02:04:47","guid":{"rendered":"https:\/\/malat-webspace.royalroads.ca\/rru0051\/?p=344"},"modified":"2019-11-30T18:04:47","modified_gmt":"2019-12-01T02:04:47","slug":"social-presence-theory","status":"publish","type":"post","link":"https:\/\/malat-webspace.royalroads.ca\/rru0051\/social-presence-theory\/","title":{"rendered":"Social Presence Theory"},"content":{"rendered":"

The theoretical framework that I would like to explore through my research project is the social presence theory. Looking at work done by Rice (1993) there has been previous work looking at how different media has been used as communications tools and both the social presence and media richness. The social presence is defined by Tu (2000) as \u201cconsciousness of another person in an interaction and the salience of an interpersonal relationship\u201d (p. 1). The research by Tu (2000) in looking at this theory in relation to CMC (computer-mediated communication) relates well to the field of Virtual Reality (VR) and Augmented Reality (AR) that I will be focusing on.<\/span><\/p>\n

The idea of social presence has many different ways that it is measured but the consistent element of this framework seems to be looking at interactions and how they are measured. This will look at the level of connection between multiple participants or potentially between participants and tools.<\/span><\/p>\n

Further work to define social presence within new technology is explored in this theory by Lowenthal (2010) who looks into the field of VR and different ways that social presence can be measured. There are six different ways that social presence in VR is defined by Lowenthal (2010). They are:\u00a0<\/span><\/p>\n

“(a) presence as social richness, (b) presence as realism, (c) presence as transportation, (d) presence as immersion, (e) presence as social actor within medium, and (f) presence as medium as social actor” (P. 130)<\/span><\/p>\n

Looking at the different ways this framework has been created, I feel that this could fit my research closest in that it will look at creating a community of practice despite the distance between members. The purpose of the research is to look at how the presence and practice can be shared and this framework will look at how to better build that presence going forward.<\/span><\/p>\n

The questions I have going into this framework is determining the best way to relate this to my chosen topic and how I can use it to go forward. Much of the research is on older technology and media so I do wonder if there will need to be a bit of a look at updating this overall framework. Some of this may also involve looking at the Embodied Social Presence as defined by Mennecke, Triplett, Hassall, Heer, & Conde (2008).<\/span><\/p>\n

 <\/p>\n

Lowenthal, P. R. (2010). The Evolution and Influence of Social Presence Theory on Online Learning. Social Computing, 113\u2013128. doi: 10.4018\/978-1-60566-984-7.ch010<\/span><\/p>\n

Mennecke, B., Triplett, J. L., Hassall, L. M., Heer, R., & Conde, Z. J. (2008). Embodied Social Presence Theory. SSRN Electronic Journal. doi: 10.2139\/ssrn.1286281<\/span><\/p>\n

Rice, R. E. (1993). Media appropriateness: Using social presence theory to compare traditional and new organizational media. Human communication research, 19(4), 451-484.<\/span><\/p>\n

Tu, C. H. (2000). On-line learning migration: from social learning theory to social presence theory in a CMC environment. Journal of network and computer applications, 23(1), 27-37.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The theoretical framework that I would like to explore through my research project is the social presence theory. Looking at work done by Rice (1993) there has been previous work looking at how different media has been used as communications… Continue Reading →<\/a><\/p>\n","protected":false},"author":93,"featured_media":345,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[65,35,18,53,62,33,81,27,42,43],"class_list":["post-344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lrnt622","tag-augmented-reality","tag-communities","tag-education","tag-innovation","tag-learning","tag-malat","tag-royal-roads","tag-technology","tag-virtual-reality","tag-vr"],"_links":{"self":[{"href":"https:\/\/malat-webspace.royalroads.ca\/rru0051\/wp-json\/wp\/v2\/posts\/344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malat-webspace.royalroads.ca\/rru0051\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malat-webspace.royalroads.ca\/rru0051\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0051\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0051\/wp-json\/wp\/v2\/comments?post=344"}],"version-history":[{"count":1,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0051\/wp-json\/wp\/v2\/posts\/344\/revisions"}],"predecessor-version":[{"id":346,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0051\/wp-json\/wp\/v2\/posts\/344\/revisions\/346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0051\/wp-json\/wp\/v2\/media\/345"}],"wp:attachment":[{"href":"https:\/\/malat-webspace.royalroads.ca\/rru0051\/wp-json\/wp\/v2\/media?parent=344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0051\/wp-json\/wp\/v2\/categories?post=344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malat-webspace.royalroads.ca\/rru0051\/wp-json\/wp\/v2\/tags?post=344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}