Activity 4 asked me to review the Bootcamp Bootleg (d.Design, 2016) and the Design Kit (IDEO, 2015) and identify methods I would use to empathize with my trainees in relation to the solution described in Activity 3.

In Activity 3, I used a “How Might We” (HMW) question to define the theme of my design challenge, a quest for providing on-demand and self-paced study content to support learning. I chose the HMW definition method because it allowed me to frame the problem on-hand and start thinking of a possible solution (IDEO, 2015). I tried to frame the HMW question in a manner that was generic, rather than too specific, thus preparing the ground for multiple ideas to come out during the brainstorming session.

For the brainstorming session, I decided to use the Group Interview method because it allowed me to hear different perspectives from my audience, and what are their opinions and needs. I understand that this method may not offer the depth of an individual interview but given the time and availability constraints of my audience, I felt that this is the best approach. As well, having a mix of thoughts coming from a more diverse population of my audience in the same room allowed for larger ideation while individuals listened to each other’s thoughts and built on them. Moreover, after reading Wollery (2017), Chapter 3, I felt that collecting multiple points of view (POV) is a good strategy for better understanding my audience’s deeper needs, helping me empathize with them and therefore provide a solution that responds to their needs more closely.

Overall, I thought that the experience completing the Empathy and Definition phases was not new to me since I already worked with the Design Thinking process in LRNT 524. However, this time I will be able to seek input and ideas in solving my design challenge by reaching out to my audience, rather than working with a cohort team member, as it was the case in LRNT 524 where I felt my team member’s and my own biases influenced the solution.

References

IDEO. (2015). Design Kit – Methods. Retrieved from http://www.designkit.org/methods

Stanford University Institute of Design. (2016). Bootcamp Bootleg.  Retrieved from http://dschool-old.stanford.edu/wp-content/uploads/2013/10/METHODCARDS-v3-slim.pdf

Wollery, E. (2017). Design thinking handbook. Retrieved from https://www.designbetter.co/design-thinking