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In Weller\u2019s Ed Tech book each chapter has a wealth of information. I have found it quite interesting how he describes the evolution of technology and its impact in Education. In chapter 12 Weller talks about the origins of YouTube and how, along with the use of the internet, video sharing became relevant to education. I find the use of video of huge relevance in the Automotive Industry which is the sector where I currently work. Marketing research shows that car buyers prefer to watch a video demonstration or a video ad before they even consider taking an actual look at the vehicle they are thinking of buying. Furthermore, some car buyers go as far as watching video reviews online to fact-check what car manufacturers and dealers advertise. Video is a powerful tool that allows shoppers to discover, compare and contrast their different available options, all of this accessible at their fingertips. My employer and the Auto Industry in general, have realized how potential buyers are exploring, engaging and making decisions based on their video experience. Understanding that videos are helpful in the decision process when car-shopping, vehicle manufacturers and car dealerships continue to invest their marketing dollars in good quality videos of their inventory with the expectation to increase sales. Weller argued that \u201cwhat accompanied and reinforced the online video sharing revolution was a drastic reduction in the cost of production. It has become possible to produce a good quality video using mobile phones\u201d (p.88). This is so true today, not only sales seem to be going up with the use of video but also costs went down by implementing the use of new digital technologies such as online video advertising instead of traditional paper and radio ads. To reaffirm Weller\u2019s statement, some of our Sales Team members are currently able to record a quick video of a newly arrived vehicle using their cell phones and share it on social media or other means within minutes.<\/span><\/p>\n On a different note, Weller refers to WordPress as a \u201cblogging tool\u201d(p.73). While I understand his perception of it due to his professional background and use of WP in Education, I find that term to be quite subjective and not necessarily contradicting but contrasting with what I have learned through my work experience. I have used WordPress for website creation and website management. I find the platform fascinating and easy to use. It is user friendly, free, open-source, and easy to integrate with third-party platforms. Yes, it has a built-in blog feature and it was originally created for online blogging and similar online publications. However, I think of it as a very complete platform with endless possibilities currently being used worldwide to create responsive websites. Although I\u00a0 never used WordPress for blog purposes before joining the MALAT program, I can certainly see the benefits of using it for blogging and its practicality in academic environments.<\/span><\/p>\n References:<\/b><\/span><\/p>\n Weller, M. (2020). 25 Years of Ed Tech. Athabasca University Press. Retrieved from: https:\/\/www.aupress.ca\/books\/120290-25-years-of-ed-tech\/<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" In Weller\u2019s Ed Tech book each chapter has a wealth of information. I have found it quite interesting how he describes the evolution of technology and its impact in Education. In chapter 12 Weller talks about the origins of YouTube and how, along with the use of the internet, video sharing became relevant to education. … <\/p>\n