As I begin my journey in learning and technology and reflect on my current use of digital tools, I have established a personal objective to expand my digital footprint to align with my educational goals and professional aspirations.  Over the next two years, I will explore ways to nurture a social media profile that will complement my professional pursuits while creating a meaningful digital presence that speaks to an audience in a respectable and socially appropriate manner (Boyd, 2010).  To shift my digital presence to a resident approach, in a comfortable manner that meets my expectations, I intend to pursue a process that supports an intelligent, thoughtful development of an online presence (White & Le Cornu, 2011).

The process that I will take to achieve this goal will consist of expanding my current LinkedIn presence by contributing and creating an evidence-based network of content. In addition, I will endeavour to develop a MALAT blog that will represent a digital portfolio reflective of my personal growth and learning contributions to reinforce an authentic professional identity (Watters, 2015).

Supporting a positive outcome in the achievement of these goals will require addressing several skills and knowledge gaps including:

  1. Increasing familiarity with LinkedIn, by exploration of the site and learning the capabilities of the social media platform.
  2. Expanding my knowledge and understanding of academic blogs and APA formatting by visiting the Royal Roads Writing Centre, reviewing educational blogs and seeking additional supportive resources.
  3. Refining my writing skills by communicating clearly and concisely. This will consist of expanding my academic readings to include a variety of writing samples and styles.

By the end of this program, three key variables will be utilized to measure my success in attaining a professional online presence. The first measure will consist of re-completing the resident-visitor tension pairing to determine the placement of my Linkedin profile and MALAT blog along the continuum (White & Le Cornu, 2011). Mapping the location within the professional-resident quadrant would be considered a measure of success as it would support the development of a professional social presence (White & Le Cornu, 2011). Secondly, a review of feedback and comments contributed to my blog will be examined to determine engagement and impact on my peers and professors. And lastly, the final indicator of success will consist of a reflection of growth, challenges and accomplishments contributing to an authentic professional digital footprint.


Boyd, D. (2010). Social network sites as networked publics: Affordances, dynamics, and implications. In Z. Papacharissi (Ed.), A Networked Self (pp. 39–58). New York, NY: Rutledge.

Watters, A. (2015, July 15). The web we need to give students. Bright.

White, D. S., & LeCornu, A. (2011). Visitors and residents: A new typology for online engagement. First Monday, 16(9).