A Set of Principles

While writing my paper entitled “Interactive Media Management and Design Thinking: A Case Examination” I thought it would help finalize if I wrote a micro-paper of the principles that I intend to use as a base for my discussion.

The basis for these principles has been extracted from an ever-evolving list of stages used in media design and development. These principles have been labeled as discovery, audience, ideation, prototype, development, test, and revise.

1) Discovery – This principle sets the stage for the learner to collect information about the client, organization, and the required product.

2) Audience – Otherwise known as demographic, the learner is shown how to analyze the target audience or user. The information collected may include age, gender, language, location, technical experience, income level. This stage has been traditionally too technical in nature. This is the reason to incorporate Design Thinking as a way to help the learner understand the user take an empathetic understanding of human-centered design (Goldman et al., 2012; Meinel, Leifer, & Plattner, 2011).

3) Ideation – This stage or principle is set to help the learner assimilate the collected information, as an individual or within a group setting, and create a plan for design and development. Thumbnail sketches, storyboards or wireframes are used at this stage to help in the process

4) Prototype – The learner then sets to design a preliminary visual prototype to show to the client. The visual would represent what the final product would look like without functionality. This stage would include validation by the client.

5) Development – Upon the approval of the client, the learner would then create the product which would include functionality.

6) Test – The product would be tested for functionality on various platforms and be presented to the client.

7) Revise – Along with feedback from the testing phase and the client revisions would be made. The test and revise phase are cyclical based on final approval.

The irony of this list of principles, it that it somewhat mimics the list of stages that outline the Design Thinking framework. Design Thinking is broken down into five stages, which include “empathize, define, ideate, prototype, and test” (Goldman et al., 2012, p. 18). Empathy is the missing link within these set of principles and with the Interactive Media Management program at Algonquin College.

This list was originally quite extensive. However, it has been simplified based on industry feedback. After this, I now know that I had to scale down my thoughts for my paper, but this helped link to the Design Thinking framework.

Goldman, S., Carroll, M. P., Kabayadondo, Z., Cavagnaro, L. B., Royalty, A. W., Roth, B., … Kim, J. (2012). Assessing d.learning: Capturing the Journey of Becoming a Design Thinker. In Design Thinking Research (pp. 13–33). Berlin, Heidelberg: Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-31991-4_2

Meinel, C., Leifer, L., & Plattner, H. (Eds.). (2011). Design Thinking. Berlin, Heidelberg: Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-13757-0

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