Nugwa’a̱m: A Digital Identity Digital Presence Plan
Nugwa’a̱m: A Digital Identity Digital Presence Plan
nugwa'a̱m
“Who am I? How do I show up?” These are the questions that surface as I develop this Digital Identity and Digital Presence (DIDP) plan for my MALAT journey. What might seem like a straightforward exercise in professional branding becomes far more layered when approached through an Indigenous lens. A meaningful digital presence is not simply about visibility; it is about relationality, responsibility, and how identity is carried, shared, and sometimes misrepresented (Tessaro & Restoule, 2022). Navigating this tension has made the process both thought-provoking and difficult to fully articulate, yet working through it has clarified what kind of presence I actually want to build.
Rather than treating this as a course requirement in isolation, this plan is about bringing together my previous advocacy, cultural work, and professional roles into something intentional and sustainable. The challenge is maintaining genuine authenticity online without risking overexposure or compromising the integrity of the people, teachings, and cultural materials I am accountable to. Ultimately, digital practice done with intention is an act of sovereignty and creative agency – a way to build better relations, not just archive the past.
Rather than viewing the MALAT blog as a static institutional requirement, I approach it as a living space that can grow throughout the program. White & Le Cornu (2011) distinguish between Visitors, who use digital spaces instrumentally without leaving a social trace, and Residents, who maintain an ongoing presence that reflects genuine identity and values. My goal is to move this space from the former toward the latter, in a way that remains grounded in my own values and responsibilities. Where Kwak̓wala shapes how I think and frame ideas, I want that present in the work – not as tokenistic addition, but as grounding.
Much of my reluctance to publicly document my work stems from cultural commitments to communal humility and privacy, which often conflict with the individualistic self-promotion that digital spaces reward. As Archibald (2008) describes, meaningful Indigenous participation is built on respect, reciprocity, and responsibility – values that do not translate easily into spaces shaped by power, cultural assumptions, and colonial histories (Meighan, 2021). Alongside this are practical gaps: further development in web design, digital accessibility, and confidence in re-engaging social media spaces that I have intentionally left dormant. Recognizing these gaps is not a strategic failure, but a reflection of competing priorities where real-world urgency and daily survival rightly took precedence over an online footprint.
To address these sustainably, I will build my digital presence into work I am already doing rather than treating it as additional load. This includes using the MALAT blog consistently, gradually revitalizing my broader online presence, and developing a separate personal domain over time as capacity allows. Rather than chasing constant visibility, I am choosing my own pace – establishing clear boundaries around what I share and how, while leaving space for creative work to emerge when it aligns with my life and responsibilities. What stays offline is as intentional as what goes up.
A meaningful digital presence cannot be measured by algorithms or audience size. Success means a presence that feels honest, that I can sustain alongside my work and community responsibilities, and that accurately reflects my values – including the ones that say some things simply do not belong online.
References:
Archibald, J.-A. (2008). Indigenous storywork: Educating the heart, mind, body, and spirit. UBC Press. https://www.ubcpress.ca/asset/9270/1/9780774814010.pdf
Meighan, P. (2021). Decolonizing the digital landscape: The role of educational technology in higher education. Postdigital Science and Education, 3(1), 147–163. https://doi.org/10.1002/9781405198431.wbeal20412
Tessaro, D., & Restoule, J.-P. (2022). Indigenous pedagogies and online learning environments: A massive open online course case study. AlterNative: An International Journal of Indigenous Peoples, 18(1), 182–191. https://doi.org/10.1177/11771801221089685
White, D. S., & Le Cornu, A. (2011). Visitors and residents: A new typology for online engagement. First Monday, 16(9). https://firstmonday.org/ojs/index.php/fm/article/view/3171/3049

