Digital Presence & Identity Plan

Digital Presence & Identity Plan

Overall goal and purpose

My aim is to cultivate a professional, authentic digital identity. My purpose is to develop my competence in the field of learning and technology, as well as increase my professional network awareness and contribution.

Approach for goal achievement

I will actively contribute content to two sites: WordPress and LinkedIn; the former to develop my knowledge in the learning and technology space, and the latter to contribute to my digital network of HR and learning professionals.

Competency gap identification

On social media sites, I almost exclusively observe and privately reflect on my discoveries; to use White and Cornu’s terminology, I am a pure ‘visitor’ (2011). As a result, I have no experience writing my opinions in a public forum and I have given little thought to my digital identity.

Gap remediation strategies

My plan for remediation is twofold: to carefully construct an authentic digital identity; and to begin to actively participate, knowing the comfort and confidence will come with practice.

Measure of success

I will post to both LinkedIn and my MALAT blog at least once per month for the next six months – August 2017 to January 2018. I will also actively monitor relevant Twitter feeds on a daily basis.




White, D. S., & Le Cornu, A. (2011). Visitors and residents: A new typology for online engagement. First Monday16(9).

3 Replies to “Digital Presence & Identity Plan”

  1. Terra, I love that you started out your plan with a focus on authenticity, because I’ve often struggled with what it means to be authentic online. Like you, I want to craft a polished presence. I also know being authentic means being willing to be open and vulnerable sometimes. What helps me reconcile these two concepts is remembering that it takes time to build a following. The early days of blogging is the perfect time to experiment, because we won’t have a large audience, and that means very few people will witness any mistakes we make along the way. Good luck!

  2. Hi Terra,
    I’m also an almost pure visitor when it comes to social media sites. Any idea what “relevant” Twitter feeds you’ll monitor? I look forward to reading your posts!

  3. Terra,
    Simple. Effective and to the point. You have a clear indication on what you wish to accomplish with your identity plan. However you are a bit of a resident with this new blog.

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