Digital Identify Digital Presence Plan

1) overall goal and purpose for cultivating your digital presence and identity:

To create a personal brand of an educator/counselor/coach which will attract enough clients so that I can make a living as an independent consultant

2) approach for achieving this goal:

Find/create a niche market for myself: relationship counselling for single people

Generate content (writing articles, making educational/psychoanalytic videos)

Use Youtube and personal wordpress based website to share content

Create online courses based on generated content

Use social networking platforms for marketing

3) identification of skills, knowledge gaps:

a)Project management skills could be improved. I tend to focus more on one area, such as generation of content and neglect everything else.

strategies and approaches to address the gap:

Introduce structure and planning to project management.

One way to do it is to divide the project into different categories and attach timelines and deadlines to each one. Schedule tasks, so that a chunk of the day/week/month is dedicated to each category. Ideally, I would like to outsource the areas where i lack skills/knowledge/passion to someone who can do it better, so that I can focus on generating content.

b)Video editing skills are too basic. I tend to focus on substance more than on form. Delivery/presentation of content is weak.

strategies and approaches to address the gap:

• Learn how to edit videos better and make them more appealing. Ideally, I would like to outsource the editing to someone else.
• Make the content so powerful or relevant that delivery/form becomes less important

c)Zero knowledge/skills in creating online courses.

strategies and approaches to address the gap:

Learn how to use software and course delivery platforms such as Articulate 360, Teachable, Skillshare, etc

d) Poor marketing skills. I tend to focus more on theory and general practical application rather than giving the audience a personal narrative – why am i doing this ? how does this fit into the story of my life ? What makes it relatable or why should people care ?

strategies and approaches to address the gap:

• Focus more on a personal narrative when generating content
• Analyze feedback and adapt to the expectations of the audience
• Hire a personal brand developer/marketing specialist

5) measures of success:

How many people visit my website and Youtube channel ? How many people are taking online courses ? Is my audience growing ? Am i able to generate any income from it ?