I want my research to reach young women and girls and help stop ADV and perhaps interrupt the cycle of Intimate Partner Violence (IPV) when they are older.

My audience would primarily be young women and girls, in elementary or secondary school. My secondary audience would be young women and girls that are not in school. Lastly, service stakeholders like school boards, shelters, and existing groups working on various initiatives to end gender-based violence. I must consider these three groups as I look at how I will disseminate my research.  

At this stage I feel it is important for me to include individuals and organisations in my community, at a local level, as I look to balance out my research. I feel that would help with dissemination and sharing information; perhaps offering more avenues to share information? My research would also reflect the experiences and needs of a smaller, mostly rural based community. This will be different from experiences in larger cities and other more metropolitan areas. 

My expected outcome is to create a resource that can be delivered to my primary audience or to create a plan for a resource. Could be modules that are open resources for anyone to share. Could be part of curriculum development or a section of something like health class or social studies. Since I want to affect change, I believe indirect use and direction use would be included in my dissemination plan.

The dissemination plan should consider what impact the proposed activities will achieve before it is implemented. This may enhance the plan’s success and facilitate evaluation of the plan. Reardon et al. identified three possible impacts: indirect use or changes in knowledge awareness or attitude, direct use or changes in behaviours, and tactical use or the use of research to validate or defend a decision that has already been taken for other reason.

(Reardon as cited by Gagnon 2009 p 27) 

There are several transfer methods available. Examples include journal articles, abstracts, reports, networks, knowledge brokers, presentations, posters, slides, handouts, and formal models that are more often found in the world of Academica. However, keeping my primary audience in mind, it would make sense to meet them where they are – online. What about social media? Tik Tok, Instagram, Snapchat, YouTube, and talk circles are possibilities. Through service stakeholders, websites are another option, along with presentations, handouts, and posters. But what would I be sharing? Am I sharing a resource or am I sharing a plan to create a resource? I feel the latter may be more achievable.

Given my background in television and film production, I feel there is a role for digital video technologies to disseminate research findings. What about participation information clips or PICs? Or a dissemination version – where clips are used to share the research findings?

The dissemination of research findings to participants and audiences outside of academia via short video clips could also be pursued. Information clips posted on various web‐based sharing platforms such as YouTube and blip.tv of researchers talking about their findings in accessible ways may provide ways to promote public engagement.

(Cooper & Hammond 2011. p 263)

Video has been used as a way of gathering information, data collection or part of mixed methods in research. But what about going the other way – ethno drama; using interviews, scripts, and other media artifacts to create a play or a video? “However, video can be a powerful way to share research findings with a broad audience especially when combining the traditions of ethnography, documentary filmmaking, and storytelling”

(Bower, M., Walker, E. (2018 p 1).

With video in mind, I would have to work out what content and platform would lend themselves to this type of knowledge transfer. I would have to figure out how to measure the videos’ success in meeting my outcomes and target audience; perhaps both quantitative and qualitative? Regarding service stakeholders, how do they impact this part? Perhaps my knowledge transfer to them is more formal – a presentation perhaps? Lastly, as I am building a dissemination plan – what is my timeline?

As I dig deeper into the various aspects of my ARP, I feel somewhat anxious. There are a variety of options at each step, and I feel that I may pick avenues that are time consuming, perhaps less efficient, and less effective and away from my focus. I will really have to keep tabs on myself and avoid getting sidetracked or adding too much to my day-to-day realities.

References

Boyer, M., Walker, E. (2018). Video Journal of Education and Pedagogy (2018) 3:8. Research as storytelling: the use of video for mixed methods research https://doi.org/10.1186/s40990-018-0020-4

Cooper, N., Hammond, S. (2010, November 19). International Journal of Social Research Methodology. Participant information clips: a role for digital video technologies to recruit, inform and debrief research participants and disseminate research findings vol 12, issue 4 259-270 https://doi.org/10.1080/13645579.2010.530029

Gagnon, M.L. (2011). Moving Knowledge to Action Through Dissemination and Exchange. Journal of Clinical Epidemiology, 64(1), 25-31. https://reader.elsevier.com/reader/sd/pii/S0895435609002431?token=B4BFF1A37A85B48F7F75B2861A9886CEAF5F5F43DBA4DC50FB55555B8B961B6AD04A025B5249A3F4E3C8157AA030D4E9&originRegion=us-east-1&originCreation=20221106201648