with Image courtesy of larrycuban.wordpress.com Co-authored by Ashley Breton & Sam Kirk The Great Media Debate on the link between media and learning has been going on for decades. This now-famous feud started with an article written by Richard Clark in the early ’80s titled Reconsidering Research on Learning from Media (1983), where he argues “that media do not influence learning under any conditions” (p. 445). Instead, “media are mere vehicles that deliver instruction but do not influence student achievement any more than the truck that delivers our groceries causes changes in our nutrition” (Clark, 1983, p. 445). Several years later, Robert Kozma, with his Learning with Media (1991) article, challenged Clark’s claim that only instructional methods affect learning and not the medium, stating that “learning with media is a continuous, reciprocal interaction” (p. 182), between the...
