Six common areas were identified through consultation with two colleagues (A & B) about successful change in digital spaces. The commonalities have parallels in Lewin’s Method (1946), Luecke’s Method (2003) (as cited in Al-Haddad & Kotnour, 2015) and the Change model (Biech, 2007). The commonalities (identify problem, create resource availability, invitation, train, support and review) can be used to guide change in digital contexts, and are illustrated in the diagram Leadership for Change in Digital Environments (figure 1).
The colleagues (D. Leeming, personal communication, February 20, 2020; J. Lavack, personal communication, February 19, 2020) consulted are in different fields, both implementing different digital tools into the daily use of large numbers of stakeholders over large geographic areas. Colleague A (A) was part of the implementation of a tool for student use (TextHelp Read&Write plugin to Google Chrome) across School District 8 (SD8). SD8 has 5,314 students and a large geographic footprint, at 15,000 square km (School District 8, n.d.). Colleague B (B) facilitated the adoption of a new Multiple Listings System® by 350 REALTOR® members and stakeholders over a geographic area which spans from Rock Creek to the Alberta border and from Golden to the American border (Kootenay Association of REALTORs®, 2019). A & B both responded via email to the questions:
- Can you provide an example of an organizational change related to digital learning that was successfully implemented?
- What role did leadership play and what were some important steps that a leader or leaders took within the process?
- what challenges did they (or you) need to overcome?
To understand the parallels between their experiences, I created a table and populated it with information they provided. Next, the table was cross referenced with change management theories and methods, having the most in common with Lewin’s Method (1946), Luecke’s Method (2003) (as cited in Al-Haddad & Kotnour, 2015) and The Change model (Biech, 2007). It became evident that none of these were a point-for-point fit, but that the two experiences had common themes at different points in the process. From this grew the diagram Leadership for Change in Digital Environments (figure 1) with six areas: identify [the] problem, create resource availability, invitation, train, support and review.
No change process can be planned successfully without first identifying the institutional gap that needs to be addressed. A works as a technology teacher and librarian in SD 8, and is on the vanguard of local districts in the implementation of Chromebooks and Google Classroom. His familiarity with Chrome tools was instrumental in the decision to use Read&Write throughout SD8 to support students at all levels of learning. Adoption of Read&Write supports students with learning disabilities, giving them fluency in a tool that promotes their independence, will be available to them after graduation, all while reducing stigma (by having it available for all students, no students are singled out as deficient). For B, the challenge was shifting the whole population of REALTORs® from a set of old, individual softwares to a new, all-encompassing, completely integrated system. This first commonality, identify problem, has parallels in Lewin’s (1946) unfreeze, Luecke’s (2003) mobilize energy and commitment by jointly identifying problems & solutions, and develop a shared vision of how to organize (Al-Haddad & Kotnour, 2015), as well as challenge the current state (Biech, 2007)
The second commonality, Create resource availability, is a leadership-based step with parallels in both Luecke’s (2003) identify the leadership (Al-Haddad & Kotnour, 2015) and Biech’s harmonize and align leadership and guide implementation (2007) and overlaps somewhat with the following commonality, discussed below. Both A & Bs contexts needed financial and human capital resources made available to address the change. In the case of A, leadership aligned with the change made funding available and shifted job expectations for teachers and EAs to accommodate the building of the training. In B’s experience, the leadership made funding available and offered guidance and feedback, creating capacity in the existing staff to build the training. It was at this point in both processes that the training itself was developed.
Both A & B shared that an important success factor in the change was their recruitment of high-level users of the software distributed across multiple locations to become champions of the change. In B’s case, these users were offered perks (mugs, chance to win an iPad) for their advocacy. Both A & B consulted with their stakeholders to gain understanding of the technological capacities of multiple schools/offices, who would be natural supports within each site, and who should be offered early, more comprehensive training to become champions. This commonality, Invitation – recruitment from within, overlaps somewhat with the previous commonality.
The next part in each A & B’s process was the large-scale training of stakeholders, train, with parallels to Lewin’s (1946) act and move (Al-Haddad & Kotnour, 2015), and Beich’s guide implementation. With A, training was done primarily in face-to-face sessions. With B, training was done sequentially: home study, face-to-face training, and live webinar. The success of this piece relied heavily on the groundwork laid previously. Weiner (2009) in his paper about organizational readiness for change, discusses the complexity of organizational change in which stakeholders must have both “shared resolve to implement a change (change commitment) and shared belief in their collective capability to do so (change efficacy)”(p. 1). The first three commonalities are how organizational capacity was built, how individuals were aligned with the change and grew the resolve to make it happen. Both A & B attribute this groundwork as leading to large-scale adoption of each change with success.
The fifth commonality is support, which parallels with Lewin’s (1946) refreeze, Luecke’s (2003) instil success through policies, procedures and systems (Al-Haddad & Kotnour, 2015), and Beich’s evaluate and institutionalize the change (2007). For both A & B, this is about ensuring the institutional change is implemented on an ongoing basis. For A, in addition to peer mentorship, SD8 will have ongoing offerings of training on professional development days, ensuring that as new Education Assistants are hired and existing ones need refreshment that training is available. For B, the ongoing support of champions in various offices around the region will offer peer support, and online training will continue to be available.
The sixth commonality, while not having parallels with any of the previous theories or methods, was identified by both respondents as being important. Review has allowed both parties to see gaps in their planning and circumstances where unanticipated problems arose. Both respondents pointed to individuals with low computer competency skills as challenging throughout their training process. B shared that a large challenge for them was the system they were changing to being unavailable for testing until roll-out, necessitating all users being trained at the same time. Both respondents identified individuals who are resistant to change or technology as needing extra support throughout the change and on an ongoing basis, but that these are edge cases.
These two successful change processes, while in disparate fields, had six commonalities with each other and many with Lewin’s Method (1946), Luecke’s Method (2003) (as cited in Al-Haddad & Kotnour, 2015) and the Change model (Biech, 2007). Leadership in both situations was involved at a high level, in guidance of the processes, provision of financial and human capital, and at an interpersonal level in the creation of peer mentors and office champions. Both situations saw preparation within the organizations before the training was implemented, preparation that helped create change commitment and change efficacy (Weiner, 2009). Through preparation, planning and careful implementation, both organizations brought about change that is sweeping and successful.
References:
Al-Haddad, S., & Kotnour, T. (2015). “Integrating the Organizational Change Literature: A Model for Successful Change.” Journal of Organizational Change Management 28(2):234–62.
Biech, E. (2007). Thriving through change: A leader’s practical guide to change mastery. American Society for Training and Development.
Kootenay Association of REALTORs®. (2019). “Contact Us.” KAR. Retrieved February 23, 2020 (https://www.kreb.ca/contact-us).
School District 8. (n.d). “Board of Education.” School District 8 Kootenay Lake. Retrieved February 23, 2020 (https://www.sd8.bc.ca/board).
Weiner, Bryan J. 2009. “A Theory of Organizational Readiness for Change.” Implementation Science 4(1):67
