What We Investigated
With a limit of sixty minutes each to research our chosen topic of increasing traffic to blog sites, Karen and I both witnessed an abundance of content (Weller, 2011), including news articles, videos, infographics, social media groups, books and services for purchase. Topics ranged from those targeted to a novice audience, to others which cataloged and tracked successful blogs and topic influencers. We also found many active newsfeeds and digital environments with participants interested in what seemed to be an endless number of topics.
What We Found and Confidence in Abundance
In an initial search of “drive traffic to blog” resulting findings matched close to fifty million sources, which was overwhelming, even through the lens of this activity. Further refinement of search variables to include only those resources associated with 2017 resulted in over nine million results. We were confident that we had abundant content, but whether it was reliable and valid would take many more hours to determine.
The information provided listed strategies to increase the number of blog visitors. Sources uncovered were targeted to varying user abilities, meaning that a novice personal blogger with lower technology skills could navigate and apply the suggestions provided by some sources. Additionally, more advanced methods and strategies were presented for those with established social media presence, developed navigation skills, and fulsome content knowledge. Dependent on the situation and context, learners have control to choose which strategies are most applicable and to decide how and when to apply them, discriminating the value of the research, and then constructing knowledge.
Navigating the Abundance Uncovered
It is clear that information is more dynamic and accessible in the 21st-century, and that there are skills needed to navigate the abundance of information available. As learners in this vast arena of abundant online content, we reflected upon which search terms and other refinements would uncover relevant and current information. As we dug down with refinements to search criteria, we were able to target our search, but remained overwhelmed with the results and began to question the credibility or value of the sources provided.
Having the ability to access information quickly and effectively is a required transferable skill (Weller, 2011) that supports “learners in a journey to capacity rather than competency” (Anderson, 2016, p. 42). The shift from a supply-push model to a demand-pull model results in learner time and attention being scarce, as opposed to content scarcity (Weller, 2011). To be able to evaluate the abundance of information, the value of possessing critical thinking skills is crucial to determine the relevance of the text and to effectively analyze the content.
Supporting Learners
As an instructor, there are some simple ways to make sense of the content for learning. Instructional designers must prioritize learner support in understanding how to take advantage of the wealth of knowledge available so they can effectively evaluate uncovered content and learn how to find ways to manage it (Weller, 2011).
When learners engage with online digital learning environments, they produce content and discover “how to effectively participate in conversations,” which “is as important as learning the subject matter material itself” (Weller, 2011, p. 6). The wealth of information allows that both learners and instructors can add to, review and edit existing content, thereby adding new perspectives which can “enhance the work of others through added insights and findings” (Anderson, 2016, p. 40). Since knowledge today is more readily accessible to learners in digital formats, knowledge scarcity disappears and learners are no longer bound by accessing knowledge in a repository such as a library (Weller, 2011).
Today, content is distributed for free on a global scale (Weller, 2011), allowing novices and experts to connect effectively online. Learners can self-organize to share knowledge, resources, and questions, thereby organizing a support network (Anderson, 2016), with instructors acting as a source of support for learners, in framing knowledge and encouraging collaboration (Weller, 2011). When learners are supported to monitor, evaluate, and update their constructions based on new knowledge or perspectives presented from other digital participants (Ertmer & Newby, 2013), a partnership evolves between novice and experienced contributors. As described by Anderson (2016), when learners are actively engaged and when they participate in conversations with multiple people with varied perspectives, learning is supported. From Ertmer and Newby (2013), because learners create meaning based on their individual experiences and validate them through negotiation when the instructor encourages communication in online environments, learners can communicate and collaborate with others to construct learning which is authentic and which holds meaning for them (Anderson, 2016).
Conclusion
We often reflect on the great thinkers of the past, working in veritable isolation. If the web was available to the great thinkers in the past to explore, collaborate, and share discoveries, who knows what the world would look like? When determining how to increase traffic to a blog site, the extensive information uncovered was overwhelming. The need to determine and discern the relevance of information and tips was evident because the diversity in the information puts the learner in control, choosing what is applicable to their given situation. In gaining perspective of scenarios, there is an increase in the importance of collaboration and a focus on users contributing to each other’s understanding (Weller, 2011). The growth from Web 1.0 to 2.0, brings new social media and other technology tools, emphasizing participation and encouraging focused conversations (Weller, 2011). When learning online, we determined that technology literacy skills are important and that the ability to connect and collaborate within an online environment is also a key factor to effective content knowledge navigation.
References
Anderson, T. (2016). Chapter 3: Theories for Learning with Emerging Technologies. In Veletsianos, G. (Ed). Emergence and Innovation in Digital Learning: Foundations and Applications. Edmonton, AB: Athabasca University Press.
Ertmer, P., & Newby, T. (2013). Behaviorism, Cognitivism, Constructivism: Comparing critical features from an instructional design perspective. Performance Improvement Quarterly, 26(2), 43-71.
Weller, M. (2011). A pedagogy of abundance. Spanish Journal of Pedagogy, 249, 223–236.
