In his articles A History of Instructional Design and Technology Part 1 and 2, Robert Reiser covers some lessons learned from the history of instructional media (part 1) and instructional design (part 2). The most outspoken takeaway from this was the juxtaposition between the expectations of what the instructional media can achieve in education and learning, and the lackluster outcomes that have preceded them. Reiser mentioned Thomas Edison’s enthusiasm for film education and the National Education Association excitement over the radio (Reiser, 2001). Then both technologies found themselves becoming less popular and eventually unused.

This reflects my current workplace as some of my executive leads team (ELT), have a zeal for new technology, and sometimes older technology, that they wish to implement with the hopes of uptake and buy-in from our users. Unfortunately, as Audrey Watters stated in her book, The Monster of Education Technology, what ends up happening is we use the new technology with the perspective of the old methods (Watters, 2014).

For example, we found less people were becoming engaged with a monthly educational series that brought guest speakers to talk about health policies and standards via Skype for Business. After the meeting, there would be time for questions and an email would be sent to the participants with a survey. The ELT replaced the old lecture style of the lesson and implemented a more “interactive” style that would have a guest speaker talk about policy and standards, followed by an interactive whiteboard where participants could post questions and comments. Then we would provide a poll that would gauge in real-time how people felt about the lesson. Initially, yes, there was a bit of an uptick in interest, but it soon faltered as the innovations became less novel. This left us to redesign the method of education into more video formats, experimenting with podcasts, and trying to add in more interactive aspects.

The greatest lesson from Martin Weller came from his statement that the information age with social media has given everyone a voice that at times can be used negatively and causes issues between learners and institutions (Weller, 2018). In his conclusion Weller also touches on sociocultural differences between sectors (Weller, 2018). This lesson causes a lot of trouble for myself and my colleagues. One of our main question is, “how do you get people who are disinterested in self-health, to learn and become aware of their own health and to take steps to become healthier?”

Our goal is to get patients to take more responsibility for their own health, to eat well, exercise, see their family doctor and not to use the hospital unless it is a true emergency to name a few desired outcomes. However, the cultures around instant gratification, convenience, media saturation, etcetera, cause patients to questions what is healthy, to visit walk-in clinics or hospitals rather than their family doctors, and to give-up on healthy life choices due to a lack of instant results.

 

References

Reiser, R. A. (2001). A History of Instructional Design and Technology: Part I: A History of Instructional Media. Technology Research and Development, 49(1), 53–64. Retrieved from https://docdrop.org/static/drop-pdf/A-history-of-instructional-design-and-technology-1-8nOHG.pdf

Watters, A. (2014). The Monsters of Education Technology, 207. Retrieved from https://s3.amazonaws.com/audreywatters/the-monsters-of-education-technology.pdf%0Afiles/434/MonstersWatters.pdf

Weller, M. (2018). Twenty Years of Edtech. Retrieved from https://er.educause.edu/articles/2018/7/twenty-years-of-edtech