Project Management (unit 3, activity 1)

A recent project I was involved with was the implementation of new procurement processes and related technologies for supply chain management (SCM) in a large oil and gas company.

The goals of the project were communicated in a 12-minute video sent to the entire SCM department as well as other affected groups in the organization. The main benefits of the project were organizational (profitability, productivity), but there was little obvious benefit to employees.

Key stakeholders included the vice president (VP) of SCM, subject matter experts (SMEs), contract administrators, and contract bidders.

The project’s success was limited. SMEs fundamentally disagreed with their VP’s idealistic view of how procurement activities should be done versus the reality of how activities were actually completed. Though training (elearning modules) developed for the project was well-received by end users, the outcome of the project could have been improved by resolving misalignment between key stakeholders.

A training plan was developed for the project, which included standard project management components: tasks, assigned to, estimated effort, deadlines, milestones, etc. If a more robust project plan was developed, I did not have access to it.

I highly doubt any specific method for planning was used given the artificial deadlines and the frequently shifting timelines. Training development took twice as long as originally anticipated and had cost overruns in the tens of thousands of dollars. These time and cost impacts were a direct result of misalignment between key stakeholders.

Had more time and effort been allocated up front for leaders and SMEs to reach alignment on the desired outcomes of the project, less time and money would have been required to develop training. Unfortunately, stakeholder engagement was outside my scope for this specific project. Having a dedicated project manager to oversee the project may have also helped keep timelines on track.

My project management approach

As a business owner (albeit, for a company of one), I regularly rely on project management skills to manage my work. In fact, all of my billable client work is project-based. The nature of project work creates some financial instability, so I do what I can to mitigate those risks. Below is a description of my project management approach.

Initiating: Typically at the outset of every project, I meet in person with clients to clarify their expectations for deliverables (scope), timelines, and costs. Then I provide a high-level (ballpark) estimate. I have stopped including a contingency in estimates because they are rarely approved.

On approval of the estimate by key stakeholders (often the project sponsor), I propose a more detailed change, training, and/or communications solution that falls within the client’s budget. One challenge I regularly encounter is – metaphorically speaking -clients asking for a Ferrari when they only have budget for a Ford.

Planning: On approval of the proposed solution, I develop a detailed work plan for the deliverables I am accountable for, including required inputs, assumptions, and dependencies. Most of my timelines are in a t- format since I’ve found project rollout dates regularly change.

I have also worked on projects that required me to develop Gantt charts or use project management software like Microsoft Project, but most of my planning is simple enough to be done in Excel or Word. I have also created project management documents called Minute-by-Minutes (MBMs), which are used to plan one-time events where literally every minute must be coordinated.

Execution/implementation: I track my time daily using an app called Toggl. The app allows me to track both billable and nonbillable hours, track multiple clients, and record specific tasks. If I forget to track my time, I go through my internet and email history for timestamps that help me record my time after the fact. Knowing I need to hit a certain time target per day and per week ensures I hold myself accountable. (I do not share the time tracking with my clients so they do not see how odd my working hours are.)

Monitoring and controlling: During the project, I provide all clients with weekly project status updates; this ensures I stay accountable for my progress on deliverables and is my main form of communication with clients. The main focus of my updates is any risks that have the potential to derail progress. This lays the groundwork for issuing a scope change, should I need one. I also provide monthly invoices to stay accountable for costs.

Closing: After the project, I follow up with a phone call to the client to debrief on what worked and what did not (lessons learned) so that I can improve the process for the next project (process improvement). I also carry errors and omissions insurance should I ever need it (risk management).

 

Successful Change

This week I met up with an executive from a Calgary-based elearning firm. Though we had connected on LinkedIn, this was the first time we had met in person, so our conversation meandered through a number of topics: our respective career paths, how we typically find clients, our pricing structures for projects, and some of the more interesting projects we have encountered.

I asked my colleague about his experience of change management in the context of elearning. I have always assumed that learning and development was an integral part of the project team for change initiatives; I was surprised to hear that has not been his experience.

My colleague said he is often unaware of the larger change initiatives taking place within a customer’s organization, for a couple of reasons. First, much of the work his firm does is won through a formal RFP process, which means the customer provides exactly as much information as is needed to begin the project, and no more. Second, the firm clearly establishes itself as an elearning rather than a management consulting firm; it does not provide consulting services because of the increased liability associated with it.

I asked my colleague how he handled situations where customers requested elearning services that were clearly not the right solution to a business problem. He admitted those projects were challenging. While he tries to educate his customers on what makes for effective elearning, his hands are tied when customers insist on instructional design and development parameters that are not best practice.

My colleague said the best change/elearning projects he has worked on were part of a larger change initiative. Elearning was not seen as the solution to a business problem but as one intervention of many needed to make a change successful.

Managing Change for Learning in Digital Environments

I have spent the last decade working on enterprise technology and business process improvement initiatives as part of an organizational change management team. As a result, I had a hard time appreciating the theories and perspectives mentioned in the change management articles for this unit.

In particular, I struggled with the fact that the multiple change theories discussed in the articles by Al-Haddad and Kotnour (2015), Biech (2007) and Weiner (2009) failed to include an organizational change model, Prosci, which is currently being practiced around the world.

Prosci is a change management company that provides related training, research, and consulting services to corporations. The company compiles an annual best practices guide for change management based on a robust global survey of organizations undergoing change. It has also developed the ADKAR model of change, a change management toolkit, a change management maturity model, and many other resources for organizations.

I suspect the oversight of Prosci in the literature is because Prosci’s research does not meet the research criteria demanded of academic publications; however, I believe research conducted using real organizations and real change management issues is more relevant than theoretical readings.

For example, I learned the “ready, willing, and able” concept on-the-job, and I appreciated the simplicity that the phrase embodied. Years later, I am now discovering the theory behind the phrase. Weiner (2009) unnecessarily complicated this approach in his discussion of change valence and change efficacy; it was not until he defined organizational readiness as “a state of being both psychologically and behaviorally prepared to take action (i.e., willing and able)” (p. 2) that I was able to connect my professional experience with theory.

In practice, I typically follow Prosci’s ADKAR model when developing change management plans for my clients. ADKAR stands for awareness, desire, knowledge, ability, and reinforcement. Though each stage could include multiple change management interventions, I use typically map awareness to communication activities, desire to leadership activities, knowledge and ability to training activities, and reinforcement to performance support activities.

I have also read Kotter’s Leading Change (1996), Johnson’s Who Moved My Cheese (1998), and Boston Consulting Group’s The Change Monster (2002). Each of these books has informed my understanding of change management.

A senior change management practitioner once told me that no matter what goes right during a change initiative, lack of leadership support would guarantee a project to fail. She said she would never accept a client contract without first meeting with the executive sponsor and confirming he or she was fully committed to supporting the change initiative.

Her comments speak to the importance of leadership in managing change. Biech’s (2007) change model talks about the need to harmonize and align leadership; Weiner (2009) talks about how leaders need to communicate and act consistently in support of change; Al-Haddad and Kotnour (2015) draw on the leadership discipline as part of their change management literature review. While Al-Haddad and Kotnour (2015) do not explicitly mention leadership in the taxonomy of change literature or systematic change method, the need for effective leadership during change is woven throughout their discussion.

While I understand the connection between leadership and change management, I am having a hard time making the connection between change management and digital learning environments the way I think these readings are intended. I see digital learning environments as being used in support of larger change management initiatives, not as a driver of change itself. While education technology trends are appearing such as the movement toward open access publishing, massive open online courses, and more flexible learning management systems, I see these changes on quite a small scale compared to the other enterprise projects I work on. These issues would be more prominent in K-12 and higher education and would require significant leadership support to create change in those institutions, but I see changes to digital learning environments as far more incremental and easier to manage in the corporate world.

References

Al-Haddad, S., & Kotnour, T. (2015). Integrating the organizational change literature: a model for successful change. Journal of Organizational Change Management, 28(2), 234-262.

Biech, E. (2007). Models for Change. In Thriving Through Change: A Leader’s Practical Guide to Change Mastery. 235.

Weiner, B. J. (2009). A theory of organizational readiness for change. Implementation Science, 4(67).

Prosci (2018). People. Change. Results. Retrieved February 15, 2018, from prosci.com

Personal leadership: play to your strengths

An example of strategic and creative thinking in leading organizational change management.

To be an effective leader, it is important to play to your strengths. Research backs this perspective, indicating people who know and use their strengths are six times more likely to be engaged at work and be almost eight percent more productive in their role (Gallup Strengths Centre, 2017a). Marcus Buckingham, co-author of Now, Discover Your Strengths (Buckingham & Clifton, 2001) says, “when people spend the majority of each day on the job using their greatest talents and engaged in their favorite tasks, basically doing exactly what they want to do, both they and their organizations will win” (Buckingham, 2017, para. 2).

I used Clifton’s StrengthsFinder Assessment (2009) and Seligman’s Values in Action (VIA) Signature Strengths Test (2013) to define my personal strengths.  As a result, two strengths on which I have built my professional practice are strategic thinking and creativity. Embodying a strategic and creative mindset has influenced my personal leadership style and has helped me lead clients through digital learning projects. 

Strategic thinking and creativity

Strategic thinking is about making good decisions. It means analyzing information, identifying problems, looking at situations from multiple perspectives, not making assumptions, and using evidence to inform decisions (Seligman, 2013; Clifton, 2009).

Creativity is about coming up with new ideas and exploring different ways of doing things. From a personal perspective, it means, “You are never content with doing something the conventional way if a better way is possible” (VIA Institute of Character, 2018), while organizationally, it means “being able to find connections between seemingly disparate phenomena” (Gallup Strengths Centre, 2012b, Ideation).

I have seen real-life evidence in my professional life, both through my own practice and by observing others, that strategic thinking and creativity are two attributes of effective leadership. Academic literature grounds this evidence in theory.

Connecting leadership theories to personal strengths

Strategic and creative personal strengths can be underpinned by multiple theories of leadership, only two of which I will explore here: reflective leadership and adaptive leadership. Both reflective and adaptive leadership connect to strategic thinking through analytical, problem-solving, critical thinking, questioning, and decision-making skills. Similarly, reflective and adaptive leadership connect to creativity through the ability to be innovative and generate new ideas. 

Castelli (2015) speaks to the strategic and creative mindsets required of leaders, saying, “Internal characteristics such as critical thinking, long-term planning and finding innovative ways to solve problems with an equal focus on people and profit is the basis for reflective leadership” (p. 218).

In the context of adaptive leadership, Khan (2017) also speaks to the need for leaders to be strategic, saying “Adaptive leaders are adept in knowing what the problems are, defining them carefully, and finding appropriate solutions” (p. 179). However, Khan cautions that adaptive leadership is not always well-received within organizations. Resistance to change can hamper a leader’s willingness to be creative and propose innovative ideas that may help solve organizational issues.

Leadership through organizational change

After drawing a connection between strategic thinking, creativity, and leadership, I would describe my leadership approach as not only strategic and creative but also reflective and adaptive. Adaptive and reflective theories of leadership share some commonalities, one of which is the ability to help organizations manage change. My career in organizational change management is no coincidence. 

Starting my career in corporate communications, I was soon drawn to change management, which was characterized by a working environment that evolved daily in response to new and changing circumstances. I thrived on the challenge of analyzing problems and coming up with solutions, and I prided myself on ideas that were not only pragmatic but also new and innovative. (For example, I created a comic strip that gave employees a voice during a challenging enterprise-wise business transformation program; the comic strip enabled the organization to address employee concerns in a human, empathetic way.)

Having supported multiple enterprise-wide technology implementations and business improvement initiatives over the last ten years, I agree with both Castelli (2015) and Khan (2017) that now, more than ever, today’s leaders need to manage change effectively.

Leaders need to take a more thoughtful approach to decision making to achieve organizational goals, especially the pace of change in a global marketplace continues to accelerate and grow in complexity (Castelli, 2015). At the same time, leaders need to pay attention to the external environment, because factors outside their control are creating pressure on organizations to change (Khan, 2017).

While Castelli (2015) and Khan (2017) both advocate for managing change effectively, one author advocates for a highly introspective approach while the other advocates for a focus on the surrounding environment. I would argue managing change requires both an inward (reflective) and outward (adaptive) perspective. Only by balancing reflective and adaptive leadership approaches can leaders be effective in managing change.

Digital leadership and change

If strategic thinking and creativity are part of reflective and adaptive leadership, and if both theories of leadership are helpful in leading organizational change, how might strategic thinking and creativity help leaders manage ever-changing digital learning environments?

Sheninger (2014), says “Digital leadership is not about flashy tools, but a strategic mindset that leverages available resources to improve what we do, while anticipating the changes needed to cultivate a …culture focused on engagement and achievement” (p. 2). He continues, “Leaders must begin to establish a vision and strategic plan …dedicated to learning in a more digital world” (p. 4). To see how Sheninger’s statements might play out in real life, I turned to my own professional practice.

Many clients have asked for help managing change within their digital learning environment, and one example in particular comes to mind. Notoriously slow to adopt new technologies, a client is finally venturing into the world of e-learning. Unfortunately, the organization has no desire to create e-learning courses suitable for mobile devices. With the trend toward organizational Bring Your Own Device (BYOD) programs and Gartner (2016) confirming use of personal smartphones for business as a workplace standard, I believe my client is being short-sighted in their desktop-only approach to e-learning. 

After considering both my client’s long-term and short-term needs (reflective leadership) and being aware of external trends (adaptive leadership), I proposed an authoring tool with a fully responsive e-learning platform (a strategic, creative solution). My client accepted the proposal, so even though the organization is not ready for mobile learning just yet, it will be prepared for mobile learning in the future, without needing to rebuild all of its desktop e-learning courses from scratch.

This is the power of adaptive and reflective leadership, and the power of playing to your strengths.

References

Buckingham, M. (2017). Marcus Buckingham. Retrieved from https://www.marcusbuckingham.com/

Buckingham, M. & Clifton, D. (2001). Now, Discover Your Strengths. New York: Gallup Press.

Castelli, P. (2015). Reflective leadership review: a framework for improving organisational performance. Journal of Management Development, 35(2), 190-216. https://doi.org/10.1108/JMD-08-2015-0112

Clifton, D. (2009). StrengthsFinder Assessment. New York: Gallup Press.

Gallup Strengths Centre. (2017a). Discover the assessment empowering 17,935,282 people to succeed. Retrieved from https://www.gallupstrengthscenter.com/

Gallup Strengths Centre. (2017b). Understand how your talents work with others. Retrieved from https://www.gallupstrengthscenter.com/Home/en-US/CliftonStrengths-Themes-Domains

Gartner (2016). Gartner Survey Shows That Mobile Device Adoption in the Workplace Is Not Yet Mature. Retrieved from https://www.gartner.com/newsroom/id/3528217

Khan, N. (2017). Adaptive or Transactional Leadership in Current Higher Education: A Brief Comparison. The International Review of Research in Open and Distributed Learning, 18(3), 178-183.

Rath, T. (2007) StrengthsFinder 2.0. New York: Gallup Press.

Seligman, M. (2012). Flourish: A Visionary New Understanding of Happiness and Well-being. New York: Attria Books.

Seligman, M. (2013). Values in Action (VIA) Signature Strengths Test. Retrieved from https://www.authentichappiness.sas.upenn.edu/testcenter

Sheninger, E. (2014). Pillars of digital leadership. International Centre for Leadership in Education.

VIA Institute on Character. Creativity. (2018) Retrieved from https://www.viacharacter.org/www/Character-Strengths/Creativity

Zeroes 2 Heroes. (2010). Unfinished business. [Cartoon].