Design thinking critical reflection

Below is a critical reflection on my experience completing the first two phases of design thinking – empathy and define – following Stanford’s d.school model. My reflection follows the what – so what – now what model developed by Borton (1970).

What…

My goal in the empathy phase was to understand a specific instructional context and learner characteristics. In the define phase, my goal was to reframe my initial understanding as a clearly defined problem statement or design challenge.

In the first phase, I met with multiple stakeholders and developed a journey map based on interviews and observations, and in the second phase, I used a point-of-view madlib and how-might-we questions as techniques for defining the design challenge. Throughout both phases, I felt quite confident in my abilities, since I’ve previously used most of the techniques suggested through Stanford’s d.school and IDEO’s design kit model; however, I did feel somewhat constrained by the limited time available for me to explore the challenge in-depth.

I thought sketching out the instructional context and learner characteristics as part of a journey map went quite well in the empathy phase, while combining multiple point-of-view frameworks to create a robust problem statement went well in the define phase. I did notice though that I was uncomfortable sharing the outcomes of this work with the project’s internal stakeholders. The work felt unfinished and was not as polished as I would have liked.

So What…

What was important to me about my participation in the empathy phase was my ability to distill a very complex issue into a simple diagram that allowed me to easily identify potential pain points for learners.

The most important part of the define phase for me was reframing the problem, as the stakeholders presented it, into a problem that was more open to exploring possibilities for solutions.

During the empathy phase, I learned that my ability to analyze my clients’ process maps has helped me learn a new skill: how to visualize and document business processes on my own. During the define phase, I also learned the value of how-might-we questions, which led me down lines of questioning I hadn’t previously considered and took me outside of my comfort zone in exploring solutions.

Now What…

Now that the define and empathy phases are complete, I think I can continue to improve my knowledge and skills by looking for opportunities to ask more effective questions as I work on other projects. I’d also like to seek out additional resources on questioning and interviewing techniques. If anyone has suggestions, I’d love to hear them.

One thought to “Design thinking critical reflection”

  1. Hi Amber,

    I can appreciate that the limited time frame to complete the Empathy and Define phases does not allow for much polishing 🙂 It is great that you had a chance to practice using visuals to document business processes and it sounds like this may come in handy in the future. Here are a few resources regarding interviewing that might be helpful:
    https://dschool-old.stanford.edu/groups/k12/wiki/682ef/Interview_Techniques.html
    https://www.interaction-design.org/literature/article/how-to-conduct-user-interviews
    https://medium.com/user-research/never-ask-what-they-want-3-better-questions-to-ask-in-user-interviews-aeddd2a2101e

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