| Required Skills | Skill Level | Skill Gaps | Strategy |
| Content creation – how to write effective blog posts | High | Writing is one of my strengths | Revisit resources already downloaded from Copyblogger or Hubspot |
| Content curation – how to search for content | Low | I need to find information sources worth following | Develop a list of keywords I want to appear in search results for; use these to search for and follow websites/blogs that generate content on a regular basis |
| Social media – how to use LinkedIn | Medium | I need to include using posts and sharing | Watch Lynda.com tutorials |
| Website – how to use WordPress, integrate Google Analytics | High | I already have a strong understanding of how to use the tools effectively | Read the help/support files if needed |
| E-Newsletter – how to use Mailchimp | High | I already have a strong understanding of how to use the tools effectively | Read the help/support files if needed |