3 thoughts to “The Great Media Debate: Clark versus Kozma”

  1. (i’m posting this question on both of your blog posts so that you’re both notified. Feel free to respond here).

    Thank you London and Amber. I appreciate you for summarizing each article prior to laying out each author’s response.

    One point that I want to clarify is Clark’s meaning when he says that we must choose the “least expensive” way. It’s true that he refers to monetary cost, but he is also referring to cost in terms of time (i.e. efficiency). His argument is that, if we can teach something effectively using two methods, we should choose the method that is most efficient (i.e. least costly in time terms). What may be an example where an instructor or designer has a choice between two instructional method and one is more time-consuming than the other, but where achievement is probably going to be the same regardless of method chosen?

    Second: Great question from Paula here! What do you think?
    https://malat-webspace.royalroads.ca/rru0215/blog/the-great-media-debate-clark-versus-kozma/?replytocom=20#respond

  2. Hello,

    Thank you for the clarification. Cost in terms of efficiency is a hugely important consideration in learning design. The example that comes to mind is when someone is learning how to drive. Students used to learn how to drive using a paper manual only but now students have access to driving simulation technologies. The driving simulation, although more costly in terms of economics, is much more efficient and cost effective in terms of time. This is something we are pondering and attempting to wrap our minds around. How does a learning designer weigh the benefits of cost in terms of time versus the economic cost? Does efficiency always triumph?

    Thanks again,
    Amber & London

    P.S. Our response to Paula’s question can be found here: https://malat-webspace.royalroads.ca/rru0215/blog/the-great-media-debate-clark-versus-kozma/#comment-22

  3. Hi Amber and London,
    Great article choices, and I enjoyed your application of Clark and Kozma’s perspectives on them. I’m encouraged to hear that TikTok is undertaking some cybersecurity education, and that in itself seems like evidence in favor of Kozma’s optimism regarding the relationship between media and learning. I think you have nailed it with this case in point!
    Thanks,
    ~Alisha

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